Sell Your Books, Not Your Soul: Self-Study

Book Marketing and Promotion for the Rest of Us

This course is open for registration and will begin on August 16, 2020.

You're an author. I'm an author. So believe me when I say I understand when you say you hate marketing. Wouldn't it be great if someone else would handle "all that selling stuff," and we could just write?

Unfortunately, that's not the world we live in. Unless you have the funds to pay someone else to do it for you, you're going to have to do something to help your audience know your books are out there. 

The good news is, book marketing doesn't have to be a chore. You can build an author platform and connect with readers using your individual strengths and interests. The Sell Your Books, Not Your Soul course will help you create a marketing plan you can live with--and maybe even enjoy. 

Course modules include: 

  • Finding your personal marketing style
  • The foundations of a solid author marketing plan
  • Choosing your four marketing pillars
  • Social media -  Should you, or should you not? And if you do, how do you make the most of it?
  • Getting reviews
  • Paid Advertising
  • Street Teams
  • ...and much, much more

To keep this course affordable, this is a self-study version of the course, but that doesn't mean you're adrift without support. If you get stuck or have questions, you can always email me at, and I'll answer as soon as I can. 

If you prefer more hands-on help and shepherding, you might prefer the premium version of this course, which includes plenty of one-on-one, individualized instruction.   

Course Curriculum

Marketing vs. Promotion


A Strong Foundation

Getting Reviews

Social Media Basics

Traditional Media Basics (press releases, TV, etc.)

Live Events


Guest Posting

Street Teams


Ads and Paid Promotion

Additional Tips

Your Book Marketing Plan

Jaden Terrell
Jaden Terrell

About the instructor

Jaden Terrell is a Shamus Award finalist and the author of the internationally published, Nashville-based Jared McKean private detective mysteries. She writes a series of author interviews for the International Thriller Writers' The Big Thrill online Magazine and is also a contributor to the Killer Nashville Noir anthology and to Now Write! Mysteries, a collection of writing exercises published by Tarcher/Penguin for writers of crime fiction. 

Terrell is a recipient of several awards for service to the crime writing community, including the 2017 Killer Nashville Builder Award and two awards for service to the Southeast Chapter of Mystery Writers of America (SEMWA): the 2009 Magnolia Award and the 2017 Silver Quill Award. 

A former special education teacher with thirty years of experience as a teacher and trainer, Terrell is a writing coach and consultant who also teaches workshops on the craft and business of writing fiction. Contact her at:

Create a book marketing plan you can live with--and maybe even learn to love. 

Reserve your spot now!

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